We're excited to announce a feature that will help you maintain compliance with global data protection laws while optimizing your advertising efforts on the Microsoft Advertising Platform (MAP).

Introducing: Microsoft UET Consent Mode Integration

Secure Privacy now offers support for Microsoft UET Consent Mode, working hand-in-hand with Universal Event Tracking (UET). This integration is designed to help you:

• Respect User Privacy: Dynamically adjust data collection based on user consent, aligning with laws like GDPR.
• Maintain Ad Performance Insights: Even when users don't fully consent, you can still gather valuable anonymized data for better understanding of your ad campaigns.
• Streamline Compliance: Automatically manage ad_storage values based on user consent and geographical location, ensuring your MAP activities are compliant.

How it works:

Our platform smartly sets the ad_storage value for UET on each page load before consent is captured. For regions where GDPR is mandated (e.g., in the EU), it defaults to denied. For other regions (e.g., most US states), it defaults to granted. Once a user interacts with your consent banner, their preferences will be communicated to UET.

Getting Started:

Enabling Microsoft UET Consent Mode is quick and easy:

1. Log in to your Secure Privacy dashboard.
2. Go to Domain Settings.
3. Click on the Advanced tab.
4. Enable the Microsoft Consent Mode toggle.

For a detailed walkthrough on setting up this feature, please refer to our support article.