We're excited to announce the launch of support for the IAB Tech Lab's Global Privacy Platform (GPP) in Secure Privacy. This new integration streamlines privacy compliance across multiple jurisdictions and simplifies consent management for publishers and advertisers.

Global Privacy Platform Integration

What's New:

• GPP Protocol Support: Secure Privacy now supports the GPP protocol, allowing for standardized transmission of privacy, consent, and consumer choice signals.
• Multi-Jurisdiction Compliance: GPP integration enables compliance with privacy regulations across various global markets, including GDPR, CCPA, and emerging US state privacy laws.
• Unified Consent String: The GPP combines multiple consent frameworks into a single, comprehensive string, simplifying consent signal management.
• Future-Proof Framework: As new privacy regulations emerge, the GPP is designed to adapt, ensuring long-term compliance without major overhauls.

Key Benefits:

• Simplified compliance management across multiple jurisdictions
• Reduced costs associated with maintaining separate privacy controls
• Improved efficiency in transmitting consent signals throughout the ad tech ecosystem
• Enhanced user privacy controls and transparency

How to Enable:

1. Update Secure Privacy when you see the Reload popup
2. Navigate to Domain Settings > Frameworks
3. From the dropdown list, choose the IAB GPP option
4. Configure IAB Vendors and relevant Notices, Opt-out Settings

Documentation:

For further details, please refer to our GPP Support Article.